From Finance to Florals, Strategy to Celebration

Dana Wadsworth is the founder and creative force behind Destined by Dana LLC, a boutique event planning and coordination company rooted in purpose, polish, and service.

With a successful career in finance behind her, Dana brings an unmatched level of professionalism, strategic thinking, and grace under pressure to every event she touches. But her real gift? Her ability to translate a client’s story — their culture, dreams, values, and vision — into a meaningful and unforgettable experience.

What began as a side passion while managing investor relationships and planning conferences soon became a calling: helping people create beautiful, well-run events that reflect who they are and what they love. Events that feel just as good behind the scenes as they do on the day.

A Heart for Details and a Legacy of Excellence

Dana is known for her calm presence, high standards, and heart for service. Her planning style is warm but refined — balancing emotional intelligence with meticulous attention to detail.

“I love seeing all the small details come together. Attendees and clients may not always know what it took to get to the day, but seeing their reactions makes it all worth it.”

As a proud Black woman of Jamaican descent, a first-generation college graduate, and a woman of faith, Dana also understands what it means to build something from the ground up. She is especially passionate about serving individuals, families, and organizations that are often overlooked or underestimated — helping them experience the kind of care and celebration they deserve.

Beyond the Ballrooms

Dana is also the creator and host of the podcast The Other Side of Town, where she holds honest conversations about purpose, womanhood, faith, and the stories that shape us.

When she’s not planning or podcasting, you’ll find her mentoring young women, serving her beloved sorority, or enjoying quality time in the kitchen or with her family or church community.

As a Final Note…

If there’s one thing Dana believes, it’s that every moment — whether grand or quiet — has the power to become part of your legacy. She founded Destined by Dana LLC to help you plan those moments with care, clarity, and a touch of sparkle.

“I’m here to help you dream with structure, plan with peace, and celebrate like it’s already written.”